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Off-page SEO is a term for all tasks not to do with the content of the pages on your site. These include building links to your site from other sites, which helps search engines find and rank it. Some people call this link building.

There are many ways you can perform off-site SEO: by guest blogging, submitting expired blog posts or eBooks to free article directories, reaching out to niche blogs in your industry and asking if they’ll feature a post from one of your employees, giving a presentation at a seminar or webinar where attendees will have access to it afterward, publishing TV or radio ads that mention the URL of your website.

PBNs are not recommended for off-page SEO campaigns. PBNs are considered to be blackhat SEO techniques that result in penalization. PBNs also use other people’s content and do not provide value to the reader.

Anchor text is plain text which is underlined and can be clicked to navigate through a website. It’s different from the normal text in that it doesn’t need to appear anywhere on the page – it only needs to be visible during the design process. When writing anchor texts, you should try to use keywords that are relevant to your business or the content in the link, so that it is more likely for users to click on it.

There are many ways to build links. But two of the most common ways are:

1) Guest blogging: appealing to websites or blogs with an active readership and persuading them to publish a piece of writing that you’ve written. You can find guest blogging opportunities by performing a Google search like “blogs that accept guest posts” or “guest post opportunities”.

2) Information sharing: creating and publishing content on your own website, which other websites will then reference and link to.

Google has publicly stated that they value 4 main things when it comes to ranking websites:

1) Relevance: How relevant is your content to what the user was searching for?

2) Authority: Is your website an authority on the subject that you’re writing about?

3) Expertise: Do you possess expertise and experience in the field?

4) Value: What value does your content offer to users who visit it?